Director of Concept Delivery

Rachel has over 9 years of senior experience in leading the expansion, product and concept extension plans for brands in the UK and internationally. With a combination of advanced customer insight and commercial acumen, Rachel has a strong track record of developing a strategy and taking it from concept through to implementation.
Previously, as the International Head of Insight at Pret a Manger, she managed and implemented key customer insights for the Pret a Manger’s global business. Alongside, executing location and property selection processes and the planning and implementation of marketing campaigns in new markets and countries.
Previously, Rachel was the Head of Food and Beverage Development at Hotel Chocolat where she was responsible for managing the continual growth and development of the F&B business. Her remit also included leading the developments of new concepts for the company, site acquisition and ensuring that offer, marketing, communication, design and brand values were in line with their target audience.

Debora Soares