RUPERT ELLWOOD

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Non-Executive Director & Chairman of the Marketing & Customer Engagement Committee

Rupert was educated at Oxford Brookes University and Cranfield School of Management. He is currently Head of Marketing Communications at Waitrose, the UK’s premium food retailer with annual sales in excess of £6 billion, 91,000 staff in 350 locations.

Rupert is a recognised expert in marketing through his work and development of the Waitrose brand, operating across all channels including core supermarkets, convenience, e-commerce and international. Waitrose has consistently outperformed the market since 2008 and has a market share of 5.2%. Before taking on responsibility for Marketing Communications at Waitrose, Rupert looked after International Growth and a Retail Operations group in the South East. At Waitrose, he has built a strong team that includes Customer Planning and Strategy, Advertising, Content, In-store communications, Local Marketing Sponsorship, and Events. He also holds the highest partner survey scores across the division due to his ability to get to know each member of his team, motivating them and deploying them according to their strengths.

Debora Soares